Vegas Magazine - Niche Media - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.
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from left: A look from Giorgio Armani's New Normal collection; from the men's evening capsule collection. cozy kind of rigor." It's a legacy now cataloged with a similar kind of rigor throughout Armani/Silos. The soaring five-story space, built in a former industrial granary, houses 600 ready-to-wear outfits reaching back to 1980 and 200 accessories, as well as a digital archive of Armani's designs. In line with its exhibit- like purpose, the outfits are grouped by theme rather than chronology. "I designed Armani/Silos by combining its original purpose—a storage silo—with my personal idea of creating an exhibition space that was not a museum," Armani explains. "The Silos [are] a container in which I have collected my work of the last 40 years. Evoking the concept of food, which [is necessary] for life, I conceived it as a living space, where scholars and enthusiasts could analyze and reconstruct the way I work, hoping that my example will inspire more stories of success in the future." The second f loor is populated with exotic, non-Western styles—especially in eveningwear—that bor- row from the Far East and Africa: collarless Punjabi shirts, Pakistani tunics, African kaftans, Chinese cheongsam-style dresses, Japanese kimono jackets, sarong pants from Southeast Asia. The third f loor takes visitors through Armani's varied and vivid palette, far beyond his famous "noncolors." The cloth- ing on the last f loor, called "light," explores his use of whites and light ref lection. "Armani/Silos is beautiful because it is absolutely not rhetorical," says Piero Lissoni, a renowned fur- niture designer who attended the opening. "You feel real energy through the strength of the architecture and the strength of the culture of Armani's work. It is a super-condensed history of [his] day-to-day world for the last 40 years." It is also a synthesis and testimony to the endurance of Armani's work, as is the New Normal womens- wear line. "I have always spoken to and was chosen by people who share my vision for a sophisticated, understated style," says Armani. "I think that we are currently being overloaded with visual stimuli and that fashion has become excessive. Having a dressing norm is an expression of dignity. It helps you focus on what really matters." That is, elegance, comfort, sophistication, an honoring of past, present, and future equally. In essence, the Armani philosophy. Giorgio Armani, The Forum Shops at Caesars, 702-904- 7741; Via Bellagio, 702-893-8327; giorgioarmani.com V Tie One On Vegas men—and Vegas visitors —accessorize to the max. "Las Vegas is quite unique in that, at any given time, the majority of male clientele shopping, dining, and drinking will be tourists," says fashion aficionado Olwen Zarlengo, resident fashion stylist and costume designer at the nightclub Light in Mandalay Bay. "With regard to Armani Collezioni, the novelty outerwear and jackets are popular—we are jacket- crazy here. Sports coats are popular over dress pants and jeans. Las Vegans will wear this look to dinner, a show, and for casual business attire. Tux jackets, shirts, and bow ties over jeans are also a popular trend on red carpets here. It's common to see men being more adventurous with accessories: bow ties, pocket squares, and scarves with suiting—popping color and patterns. A few years ago, this was unheard of."