ZZZ - GMG - VEGAS INC 2011-2014

January 30, 2012

VEGAS INC Magazine - Latest Las Vegas business news, features and commentaries about gaming, tourism, real estate and more

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8A WOMEN TO WATCH Dr. Susan Reisinger Radiation Oncologist | 21st Century Oncology Robison-Billups T Founder, CEO International Association of Working Mothers he International Association of Working Mothers and the Nevada State Treasurer's Offi ce have come together to develop the fi rst Nevada Women's Money Conference and Women's Money Council, which is what Gina Robison-Billups will be focusing her considerable energies on. "It's a program that's really never been done like this anywhere in the country," explains Robison-Bil- lups. "We have a unique philosophy. I had done some money conferences with our organization several years ago, and even though they were very successful events, I was unhappy with them. I realized that even though we gave a lot of great information and a great workbook, the women had these books in their bags and smiles on their faces as they walked out and they were never going to do anything with them again." The goal of the upcoming event, she continues, is to help women understand their fi nances, "but more importantly take immediate action on their fi nancial futures. And the fi rst step is a women's money mentor right at their table, immediately putting pen to paper and getting into habit of having a real conversation and fi guring out what to do about their fi nances— and not putting the book in the drawer." Two Women's Money Conferences are set for 2012: one in Las Vegas with 500 people expected to attend, another in Reno with 200 expected attendees. Besides presenting renowned speakers, the confer- ence gives attendees a jumpstart to fi nancial success by providing a seat at a table of her peers where she can build meaningful relationships in a safe environ- ment with open discussions. Each roundtable will be lead by a licensed money expert who will consult with attendees and guide participants through their own Women's Money Guidebooks. "Women are always having to do more on less," Robison-Billups has said. "We believe that can be changed." The numbers by year's end, if goes go according to plan: 800 women as conference attendees, and more than a thousand in the year-long program. As for Robison-Billups' National Association of Moms in Business program, she plans on expanding from the current 10 to at least 15 offi ces across the country. —Howard Riell Gina 21st Century Oncology since she relo- cated here from the company's Flor- ida headquarters in 1998 when the radiation-therapy treatment provider expanded to the local market. Since then, Reisinger has worked S tirelessly to build the practice up to four local offi ces and fi ve physicians, and has also earned a reputation for herself with credibility and presence in the medical community, where she is considered by her peers as one of the top radiation oncologists in the area. "Radiation oncology gives you instant results," said Reisinger, who obtained her medical degree from Hah- nemann University in Philadelphia, interned in the department of surgery at the Medical College of Pennsylvania, completed her residency in the depart- ment of radiation oncology at Memorial Sloan-Kettering Cancer Center in New usan Reisinger, M.D., has been critical to the success of the Southern Nevada locations of York and has been with 21st Century Oncology for some 17 years. "It's a com- pany that really believes in technology, like the Calypso System, which is used in the treatment of prostate tumors." The fi rst cancer-care center to offer the revolutionary new technology, 21st Century Oncology is also introducing a brachytherapy treatment for skin cancer that will allow the process to be completed in just six treatments. "Another new technology on the horizon is advanced computer plan- ning for radiation treatment," Reisinger said, adding that 21st Century Oncol- ogy continually endeavors to move on to the next level of computerization. Despite this commitment to tech- nology, in considering goals for 2012, Reisinger consulted the website for the American Society for Radiation Oncol- ogy, where a chairman's update includ- ed a resonating quote from Mayo Clinic co-founder William J. Mayo, who said: "The best interest of the patient is the only interest to be considered." "From a perspective where you're being bombarded by talk of health care reform, ObamaCare, Medicare cuts and co-pays and reimbursements, some- times you have to go back to the basics and remember that the only thing that matters at the end of the day is the patient," Reisinger said. "Some of the things we're doing as an organization to get back to basics is to educate the public. For example, last September we had our fi rst "This One's For the Boys!' walk to raise money and awareness for prostate cancer, and we had 100 people attend. We're doing it again this Sep- tember, and our goal is 200 people." —Danielle Birkin Emily Smith Chief Marketing & Development Officer Girl Scouts of Southern Nevada Nevada has been preparing the past three years for 2012. It'll indeed be a year to remember for she, her staff and the 10,000 scouts the chapter serves in Southern Nevada. This year marks the 100-year I anniversary for the Girl Scouts organization. The local chapter was started in Boulder City in 1934. So it's only appropriate to kick off the year's festivities on the Hoover Dam in March, where 1,000 scouts will have the attraction to themselves for a ceremony commemorating the national and local organization's many contributions to girls' lives over the past century. There are other partnerships with organizations such as the Las Vegas Wranglers and the 51s. And there are about 5,000 area alumnae who t's crunch time for Emily Smith. The top marketing mind behind the Girl Scouts of Southern will help with the goal of raising $2.5 million for the local chapter. A few years ago Smith helped steward a $500,000 grant that allowed her to hire a marketing team to gear up for this year's many initia- tives. More important to her, though, is the message behind the commem- orative year. Dubbed "The Year of the Girl," 2012 is also about creating a dia- logue surrounding the issue of why so many girls today are not meeting their full potential as leaders in soci- ety. Often girls accelerate in science in elementary school, but not in middle school, explained Smith. Girl Scout offerings have shifted with the times, now offering up robotics and other science-related programs to encourage participation in the sub- ject area. "It's a matter of exposure at a young age," Smith added. "Women are very underrepresented in the sci- ence and technology fi elds. … And there's really no reason for it." For Smith, winning any distinc- tion in her marketing role is some- thing she tends to defl ect a bit. The Girl Scouts of Southern Nevada has 36 full-time employees and more than 2,000 volunteers locally that help make her job a lot easier. "There are so many amazing vol- unteers that make this happen for the girls that it's tough to really sin- gle out one of us for an award," she added. —Brian Sodoma

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