The Inlander

June 2015

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Mailed from Sterling, Ill. Inform Post Office if it arrives after June 15 June 2015 | Vol. 29, No. 6 INL ANDER THE Stay engaged. Find solutions. Move forward. STILL FROM VIDEO BY ROBERT FRANKLIN, GREG SWERCZ AND ANDREW S. HUGHES/SOUTH BEND TRIBUNE Stop the presses! Cue the band! At the South Bend (Ind.) Tribune, the KBA press towers don't simply print the paper, now they also serve as backdrops for music videos in its "Press Play" program that opens up the production facility for performances by local bands. In this screen shot, the Brooklyn-based indie folk/rock band The Bergamot perform "Forget About Tomorrow." For the band's leaders, husband and wife Nathaniel Hoff and Jillian Speece, the performance was a kind of homecoming. The pair met at a South Bend high school and were in town to perform at the University of Notre Dame. "It is always an honor working closely with the kind and creative folks at the Tribune," Speece told The Inlander. "This performance was right up our alley given that the video was shot in this newspaper manufacturing warehouse of sorts. We are used to practicing and performing in warehouses in Brooklyn so we felt completely at home surrounded by heavy metal." By Mark Fitzgerald T o the growing list of barely noticeable charges news- papers are tacking on to subscriptions—from "re-activation" fees to "premium issue" up-charges—add the vacation delivery stop that doesn't pause billing. Once the industry had a nearly universal vacation stop policy: Subscribers could opt to have their subscription extended for the number of days they were away from home. They could donate the skipped issues to a Newspaper In Education program. Or they could receive all the issues in a bundle when they returned. Nowadays fewer and fewer newspapers are offering the option to extend the subscription. It is, newspaper executives will admit on industry online forums liked LinkedIn, a revenue play. But at the same time, they say, one easily justified because they are able to offer vacationing subscribers continued digital access to the newspaper. Newspapers are, however, taking different tacks in shutting down the subscription billing stop. At Journal Inc., the Tupelo, Mississippi- based publisher of dailies and weeklies, customers can opt to donate to NIE or get a vacation pack delivered when they return, but either way, they continue to get full access to all digital products, said Bill Huffhine, the director of audience devel- opment. Other papers stop print delivery but allow continued access to the digital paper, and bill at the lower digital-only subscription rate. At the Janesville (Wis.) Gazette, subscribers to Local Media Consortium (LMC) has struck deals with two digital service providers, one focused on content and the other on generating digital advertising revenue. The deal with ScribbleLive gives its members access to a leading live publishing and content marketing software platform. ScribbleLive lets publishers pull together sources as a story breaks, including streaming video, blog and Twitter comments, and relevant articles from other news organizations. With its ability to vacuum in data, ScribbleLive also helps news organization identify topics their audience cares about, and then create or curate content around those subjects. "ScribbleLive has given our members' editorial teams a new way to tell stories in an interactive way, benefitting the high-quality journalism they already provide to their communities," said Christian A. Hendricks, Taking the stop out of the vacation stop Digging for more circ revenue and offering digital access, more newspapers change their vacation policies Local Media Consortium adds more tools for members, striking deals with digital content, marketing and advertising platforms VACATION STOPS, CONTINUED ON PAGE 14 DIGITAL SERVICES, CONTINUED ON PAGE 14

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