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styling by terry lewis The Power of Gold Modern watchMakers are crafting unique tiMepieces using Mankind's Most ancient obsession, gold. by roberta naas photography by jeff crawford All gold is not created equal. The nearly 70 percent of the world's gold that is used to forge fine watches and jewelry is predominantly 18k. Karats are a measure of gold's purity, determined by multiplying the ratio of pure mass to total mass by 24, so that 18k gold is about 75 percent pure, while 24k gold is almost completely pure—no less than 99.95 percent. Gold has been considered the ultimate yardstick of wealth since the dawn of civilization. As far back as 360 0 BC, gold was mentioned in Egyptian hieroglyphics, and the people of ancient Mesopotamia were among the first to craft gold jewelry. Over time, gold became a type of currency, an artistic medium, and a universal symbol of love in the form of wedding bands. The 16th century saw the creation of the first pocket watches, the earliest personal timepieces, with watchmakers naturally turning to gold to satisfy their aff luent clients, thus beginning a rewarding partnership between gold and timekeeping. In its purest form, gold is soft and malleable—much too soft, in fact, to be crafted into a watch case capable of protecting the intricate movement within. Most fine watches are therefore fashioned from 18k gold, with 38 vegasmagazine.com STYLE Time Honored