ML - Michigan Avenue

2015 - Issue 1 - Spring

Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!

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photography by heather talbert "ChiCago is home to inCredible design talent. we're exCited to partner with several designers to showCase standout jewelry and aCCessories." —rachel zoe its no-shampoo styles, such as an Audrey Hepburn – inspired topknot. Oribe and Kérastase products are used exclu- sively, "simply because they are the best, and we want our clients to experience the luxury and those long-lasting benefits." The bar's Dream Dryer blow-dryers are quick, quiet, exclusive to the salon, and available for purchase. VIP memberships are on offer as well. Zoe curates the rotating "on-trend" styles inspired by those seen on the runway and red carpet to accompany the available styles, all of which are named after classic beauties, from the long, loose, soft waves of the Farrah to the undone, messy rocker hair of the Stevie. "We were inspired by fashion icons whose looks have remained classic throughout the decades," says Zoe. "We also wanted to curate a selection of styles that our clients would be able to enjoy from day to night." Moraetes, who met Zoe while living in LA, sees the partnership as an ideal one—and a true division of labor. "We both collaborate on the overall vision of DreamDry, including the design of the logo and the interiors," she says. "But Rachel is really all things creative and leads the charge in identifying the styles our clients will love and curating our look books. I spend my time running the business and marketing side and on the overall growth of the brand and the business, including plotting new locations like Chicago." The 1,600-square-foot salon also houses a highly curated collection of goods from local designers. Says Zoe, "Chicago is home to incredible design talent, and we're excited to partner with several designers to showcase a selection of the season's standout jewelry and accessories." The space, in keeping with their feminine yet modern aesthetic, is bright and glamorous, with a marble chevron floor and understated accents in black, gold, and silver—a luxe atmosphere that reinforces the mission to make any woman "look and feel amazing in about 40 minutes," says Zoe. "The salon was really conceptualized for on-the-go women— moms, busy professionals, travelers— but now it's expanded to all kinds of clients." Chicago holds a special place in Moraetes' heart— she spent summers in Lincoln Park with her grandparents, going to camp and to Cubs games—and she knows the women of Chicago well. "Rachel and I deliberately chose Chicago," she says. "Chicago women are savvy, fashion-forward, and understand that beauty is inside and out. We simply want to be a resource for them—and also take inspiration from them." 904 w. armitage ave., 773-697- 8172; dreamdry.com MA The chic, minimalist interior of a DreamDry salon. right: Dream Dryer blow-dryers are exclusive to the salon and available for sale. 40  michiganavemag.com Style tastemaker

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