ML - Vegas Magazine

2014 - Issue 8 - December

Vegas Magazine - Niche Media - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.

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CEO Suzy Biszantz sees La Perla's best-selling lingerie as the perfect way to entice women to try the brand's new, expanded offerings. photography by Carolyn Fong continued on page 42 Up Close and personal La PerLa's Suzy BiSzantz Leads the storied Lingerie brand into its next Phase. by bryn kenny The name La Perla has become synonymous with luxurious fabrics and impeccable craftsmanship. Now the 60 -year-old Italian brand is building on its loyal customer base and embarking on a new era, including an expanded range of offerings and a bevy of reimagined retail boutiques. "What all of our products have in common, whether it's lingerie, hosiery, ready-to-wear, or menswear, is that they feel and wear beautifully," says Suzy Biszantz, CEO of La Perla North America. "They're all linked to the heritage of the brand, which is about making people feel beautiful." Since joining the company in 2008, Biszantz has vegasmagazine.com  41 Style tastemaker

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