The Indiana Publisher

November 13, 2014 Page 7 News in brief Send promotions, announcements, staff changes and other corporate news to mtuley@hspa.com. Photog tells small-town stories KPC to provide radio newscasts J. Kyle Keener has joined the Pharos-Tribune (Logans- port) newsroom as photo editor and chief photo- grapher. Having spent much of his career at large metropolitan newspapers, Keener wanted an opportunity to use his passion for story- telling to become a visual historian for a smaller community. "Every day I look forward to photographing this great community," Keener said after his first week on the job. He worked nine years as a staff photographer for the Philadelphia Inquirer and then 14 years as chief photographer of the Detroit Free Press. Keener most recently worked in his Philadelphia-based photo studio and gallery space. In addition to his daily photographs, he will offer a weekly photo column that will be published every Monday. Called KeenerVision, it will be his personal perspective of life in the Cass County area. – Pharos-Tribune (Logansport) KPC Media Group announces a new division that will provide radio news services using the combined news gathering resources from its publications in northeast Indiana. KPC News Service will begin providing a 7 a.m. and 5 p.m. radio newscast Monday through Friday on 95.5 The Hawk. "We are pleased to offer this expanded service to the local radio audience," said Terry Housholder, president and publisher of KPC Media Group. "Our goal at KPC is to 'keep people connected,' and this provides us one more way to reach out and connect with the community with news of local interest." Radio station 95.5 FM The Hawk has been operating in the community since 1956. The station and KPC have partnered on a smaller scale for years, said John O'Rourke, general manager and on-air personality at The Hawk. "It's nice to partner with another media company who knows that the key word is local." J. Kyle Keener Now's the time to send HSPA your Statement of Ownership P ublishers, HSPA requests your pub- lications' U.S. Postal Service Statements of Ownership. The documents are necessary to maintain eligibility to carry public notice advertising under state law, and HSPA uses the information to verify your circulation for HSPA membership eligibility, contest eligibility and HSPA directory information. 1. Filing The deadline for filing your Period icals Class Statement of Ownership, Form 3526, with the Postal Service was Oct. 1. If you haven't filed yet, obtain the necessary form online at http://about.usps. com/forms/periodicals-forms. htm. The information on Form 3526 allows the U.S. Postal Service to determine whether the publication meets the standards of periodicals mailing privileges. 2. Publishing The deadline for publish ing the statement in your newspaper was in October. If you missed the deadline, publish it as soon as possible. The publication require- ment applies to all paid- circulation newspapers, regardless of whether you use independent carrier or postal delivery. Remember: This is a requirement to carry public notice advertising under Indiana law. 3. Copying Please fax or email a copy to HSPA for use in verifying your circulation for HSPA membership eligibility, contest eligibility and HSPA directory information. The fax number is (317) 624-4428, and email can be sent to yyeadon@hspa.com. Statement of Ownership Send your U.S. Postal Service Form 3526 to HSPA by fax at (317) 624-4428 or by email at yyeadon@ hspa.com. T here is only one ques- tion on the minds of retailers and advertis- ers for the next two months – what is the best way to reach consumers? The answer this year, as it has for many years prior, is newspaper media. As we enter an exciting holiday shopping season, retailers will experiment more than ever with mobile apps, geolocation push notifi- cation and other advertising strategies to reach elusive consumers. However, data reveals that one of the most effective methods remains print and digital newspaper advertis- ing. The proof is in the num- bers. Recent research from a national survey found that 79 percent of adults have taken action as a result of seeing an advertisement in a print newspaper in the past 30 days, and more than half made a purchase. Furthermore, 69 percent of adults cite newspapers as key coupon sources, mak- ing newspapers the leading medium for coupons. These numbers indicate what we in the newspaper media business have always believed – that nothing con- nects advertisers with poten- tial customers like we can. Newspapers engage consum- ers and influence purchasing decisions. This is especially important to note as trends suggest this will be a huge holiday sea- son for our economy. Despite a shaky start to 2014, the National Retail Federation announced earlier this month that it expects sales in November and December to increase by an impressive 4.1 percent. If those numbers hold true, this will be the first time since 2011 that holiday sales would surpass the four percent mark. The NRF anticipates that holiday sales will represent 19.2 percent of the retail industry's $3.2 trillion total annual sales. For many, the holiday shopping season truly kicks off the day after the Thanksgiving feast on Black Friday. Regarded as the busiest shopping day of the year, Black Friday sees major retailers compete for earliest opening time, biggest sales and largest markdowns, vying to earn the business of customers nationwide. In fact, Black Friday has taken on such importance that many retailers in 2013 decided to open their doors on Thanksgiving day and it is expected that trend will con- tinue this year. Leading up to that week of shopping – let's not forget Cyber Monday following the Thanksgiving holiday week- end – is an important time for the newspaper industry as retailers compete for adver- tising space and consumers seek out the best deals. The holiday shopping sea- son presents an enormous opportunity for retailers to use the power of newspaper media to capture the atten- tion of millions of consumers across the country. Statistics show that 57 percent of adults used print or digital newspaper advertisements in a typical week to make shop- ping, planning and purchas- ing decisions. To top it off, newspapers continue to climb to new audience heights – in 2014, people engaging with news- paper digital content reached a new peak, totaling 164 mil- lion unique visitors, a 16 per- cent increase from September of last year. The prominence of newspa- pers is also true internation- ally. Worldwide, more than half of the adult population reads a daily newspaper – that is 2.5 billion people across the globe engaging with newspaper-generated content. The newspaper industry generates more than $160 billion in revenue globally across multiple sectors. This is not only from content sales and advertising revenues but also increasingly from other forms of diversified revenue streams. The media landscape is changing and newspaper media are at the forefront of this innovation. A new survey from mobile shopping app Retale and location analytics platform Placed finds that 58 percent of people surveyed used a circular ad from a newspaper in the last 30 days. We live in a digital age where audiences are frac- tured and overwhelmed with options. Newspaper media – in print, read online or viewed on a mobile device – is essential. That is why advertisers and retailers will turn to newspapers to drive their biggest sales of the year, and potentially their biggest sales in several years. Caroline Little is president and chief executive officer of the Newspaper Association of America. Guest Voice Caroline Little Newspaper media takes center stage for holiday shopping Kid-friendly newspaper materials The HSPA Foundation offers weekly lesson plans for teachers who use the news paper in the classroom. Teachers can access the materials at www.HSPA foundation.org/ newspaper-education. The Foundation's NIE webpage will offer new activities each week. When schools sign up to receive newspapers in classrooms, please give them the link www.HSPAfoundation.org/ newspaper-education to access the free materials, which include Indiana Academic Standards for each activity. The Indiana State Reading Association and the Indiana Newspaper in Education Foundation provided funding for these materials. Former Hoosier buys newspapers An Indiana native has acquired a group of Iowa newspapers. Trevis Mayfield, presi- dent and majority owner of Sycamore Media Corp., announced that the com- pany has acquired three newspapers located just west of the Mississippi River. The Dewitt Observer and the Maquoketa Sentinel-Press publish twice a week, and The Bellevue Herald-Leader publishes weekly. Mayfield, 48, is a Dixon, Iowa, resident and former vice president of Shaw Media and publisher of Sauk Valley Media. He began his career at his hometown newspaper in Sullivan, Ind. Mayfield has been in the newspaper industry for almost 30 years, work- ing up the ranks from a variety of newsroom posi- tions. He also has worked for newspapers in Sumter, S.C.; Tampa, Fla.; Gary, Ind.; and Munster, Ind.; before becoming publisher of the Tribune-Star in Terre Haute, Ind.

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