Flourish Magazine

Fall-Winter 2014

Flourish Magazine, the North Bay's Guide to Sustainable Living. Serving Marin, Sonoma and Napa counties and sharing the stories of local people working towards sustainable living, organic foods and eco-conscious lifestyles.

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30 FLOURISH • FALL/WINTER 2014 management practices to insure the land's productivity for both present and future generations. Though the term "sustain- ability" has become an overused buzzword in the industry, Poncia's approach to stew- ardship surpasses the litmus test. In fact, Stemple Creek Ranch is currently one of three West Marin farms participating in a decade-long experiment sponsored by The Marin Carbon Project. This cutting-edge program aims to harness atmospheric car- bon produced by global climate change, and use it to improve soil content on farms. If successful, these efforts will increase the capacity and long term productivity of agriculture systems worldwide. Vision- ary thinking like this earned Poncia the title of Outstanding North Bay Rancher of the Year in 2013 (awarded by the Sonoma County Fair Board). Grabbing pliers, he strikes out on foot along the fence line. I tag along, stop- ping to marvel at the breathtaking view. As evening approaches, the sun casts a brilliant orange glow behind the hillside, silhouetting his grazing cattle. It's easy to see why the Poncias love this land. Their passion for ranching traces back four gen- erations to great-grandfather Angelo "Pa Nono" Poncia; a native Italian who traveled by steamer ship to New York in 1897 and made his way cross country to California before settling in the remote West Marin outpost of Fallon. In those early times, West Marin's wide open coastal ranges were attractive to im- migrant dairy-men in search of fresh starts and opportunity in a new country. Angelo found work as a dairy hand, but eventually saved enough money to buy the acreage that is now the home ranch. "I have great admiration for what he did," says Loren. "I consider it an honor and a privilege to con- tinue what Angelo started." Over 100 years later, he and his wife Lisa are redefining the business and making it profitable for the next generation. Loren Poncia met Lisa Colman when they were college co-eds at Cal Poly San Luis Obispo. She was a "city girl" from a small suburban town in the San Fernando Valley; he grew up working the family dairy near Tomales. She recalls being in- stantly smitten with his fun-loving nature, drive, and energy. He fell for her confi- dence, smile, and personality. From the start the pair shared a "work hard, play hard" ethic that bonded them together. They married and settled in Sacramen- to where she worked as an associate at a large, established law firm and he thrived as a sales rep for a veterinary pharmaceu- tical company. But the pull to be closer Loren and Lisa overlooking the ranch.

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