By KEVIN PASSON
Special to The Post
MILWAUKEE — Neither fog
nor rain nor cool temperatures
could keep the people away from
Summerfest 2014, as Milwaukee
World Festival Inc. officials
announced a growth in atten-
dance and revenue for this year's
event.
Attendance at the Big Gig,
which ran from June 25 through
June 29 and July 1 through July 6,
topped out at 851,879, an increase
of 1.4 percent from last year's
840,356. Food and beverage sales
at the event increased by 6 percent
over last year's totals in the same
categories, officials noted.
Fog, intermittent rain and cool
temperatures combined with sig-
nificant highway road construc-
tion projects in the immediate
area could have swung attendance
and revenue in the other direc-
tion. Improved weather in the lat-
ter half of the festival helped curb
those concerns. Also, the talent
lineup and marketing push
helped garner unprecedented lev-
els of national and international
media coverage prior to and dur-
ing the event.
"We are thrilled that everyone
enjoyed Summerfest 2014," said
Don Smiley, president and CEO
of Milwaukee World Festival.
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See SUMMERFEST on Page 2
Attendance, revenue up for Summerfest
MILWAUKEE COUNTY'S WEEKLY NEWSPAPER
JULY 18, 2014
Big Gig overcomes weather
challenges, road construction
Submitted photo
Summerfest's attendance was 851,879, an increase of 1.4 percent over last year.
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