Wynn Magazine - Las Vegas
Issue link: http://www.ifoldsflip.com/i/314388
88 WYNN right: The Wynn- exclusive Shark Lock bag. gallery," said Tisci of the first Paris store, which opened in 2008 on Rue du Faubourg Saint-Honoré. "I want to offer people an original experi- ence—the sense of entering a temple or mystical place." Hedy Woodrow, senior vice president of retail at Wynn and Encore, admits that among the 16 other high-end boutiques in Wynn's Esplanade, "Givenchy has taken the most spectacular space on the property. It is a great complement to the Wynn shopping experience, which includes Chanel, Hermès, Dior, and Graff." Suhl and his team didn't require too much wooing; Woodrow and the Paris-based CEO had worked on other projects when Suhl was at Prada, and they have always remained in touch. Her entreaties essentially consisted of showing him the space and giving him a good look around at the type of repeat shopper Wynn could bring in. "The level of guests who frequent the property and the fact that we are extremely active with events was a big draw," Woodrow says. "And when we look at the amount per square foot that Wynn as a whole gener- ates, it's much higher than other shopping destinations." Critics have called Tisci's Fall 2014 ready-to-wear line his best yet, with a women's collection that has a strong eroticism and grown-up femininity. His influence? The photography of an obscure Italian architect who often turned his lens to insects. For Tisci, this means sheer dresses printed with butterfly wings and embroidered patterns of exoskeletons—resulting in ethereal looks with an edge. Along with the full men's and women's ready-to-wear lines, the 3,100-square-foot bou- tique will offer a few only-in-Vegas selections. "We foresee balanced sales across categories, including apparel, acces- sories, and footwear, and we expect to have a good balance between men's and women's products," says Suhl. "However, for Wynn Las Vegas we are spic- ing up the mix with a glamorous capsule of evening gowns and bags for women as well as our new men's tuxedo collection." Suhl is going with the likely notion that half of sales will be generated through handbags and accessories, which tend to fly off the shelves in Paris. The same is holding true in Las Vegas: On opening day, the Wynn boutique had to hold back one of the three bags made exclusively for the store. Two of the Shark Lock bags, made from shiny red crocodile and lined in lambskin leather, each containing an engraved and numbered metal plate, "sold almost immediately," says store manager Matthew Novak. An indicator, to be sure, that savvy shoppers know to come to Wynn for some- thing glamorous, but also unique. Givenchy, 702-770-3451 ■ 086-089_Wynn_Fashion_Givenchy_Spring14.indd 88 5/14/14 3:12 PM