GMG - Las Vegas Weekly

March 6, 2014

Las Vegas Weekly

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10 LASVEGASWEEKLY.COM MARCH 612, 2014 AsWeSeeIt O P I N I O N + P O L I T I C S + H U M O R + S T Y L E $20+ million Expected non-gaming eco- nomic impact tied to the four NCAA basketball conference championships happening in Las Vegas this year. 150,000 Estimated attendee tally for NASCAR Weekend March 69, 2014, translating to about $146 million in non- gaming economic impact. 98% Hotel occupancy for the weekend of March 2223, 2013, the highest percent- age last year, likely thanks to March Madness, which took place March 19April 8. 97% Hotel occupancy for the weekend of March 1516, 2013, the fourth highest of the year—beaten only by another March weekend (look to the left) and the weekends of the Electric Daisy Carnival and Life Is Beautiful festivals. 3,536,569 Visitor volume for March 2013, the No. 1 month for volume in 2013, with 64,753 more visitors than No. 2 October. MARCH OF THE TOURISTS A by-the-numbers look at Las Vegas' biggest visitor month, plus niche events that rock our economy March Madness, indeed. By itself, the college basketball phenomenon brings droves of tourists to our Valley, tourists who stay in hotels, eat food, drink drinks and even venture out to the clubs wearing very impractical shoes that beg for taxi rides. And remember that March is also the month of NASCAR Weekend and the Monster Jam World Finals, spring break, St. Patrick's Day and the kickoff of pool season. As the rest of the country shivers, Vegas is sunny and happening in early spring, and numbers supplied by the Las Vegas Convention and Visitors Authority refl ect the power of mighty March—our best month for visitor volume. Which is not to say the other 11 months are slow. One-off events throughout the year stoke the economy with major non-gaming impact. How major? Snack on this tasty number soup, and fi st pump for March and our elegant tourism machine. –Erin Ryan and Mark Adams SO MONEY International CES January World of Concrete expo January/February Magic Market Week February DEF CON July/August National Finals Rodeo December They may not happen in March, but these niche industry and entertainment juggernauts draw crowds with cash to spend $25 million in non-gaming impact Estimates based on data from past events, provided by the LVCVA $195 million $63 million $100 million No information available (surprise, surprise) $92 million ELECTRIC DAISY CARNIVAL June EDC parent company Insomniac commissioned a study by Beacon Economics that found attendees of the three-day fest spent $137 million in our local economy in 2013. That's a lot of breakfasts after nights of no sleep, hotel rooms with showers to wash away the fairy dust, rides to and from the Speedway, other entertainment (if the giant psychedelic owl wasn't enough) and extra furry boots. $45 million in food and beverage $25 million in accommodations $22 million in transportation $20 million in gaming $13 million in entertainment $12 million in retail 10_AWSI_Opener_20140306_ML.indd 10 3/5/14 1:57 PM

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