ML - Michigan Avenue

2014 - Issue 2 - Spring

Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!

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PHOTOGRAPHY BY JASON LITTLE Corri's Canvas WITH A SECOND STYLISH INSTALLMENT OF DROPOFF, CORRI MCFADDEN MAKES A BOLD STATEMENT IN THE GOLD COAST. BY MEG MATHIS "W hat I learned when I first opened is that we keep the back white—the merchandise is the aesthetic," says Corri McFadden as she stands in the copy writing section of eDrop-Off's new Gold Coast location. Beginning with the entrance on Division Street, the space is stark—and that's intentional. "You're supposed to feel clean," McFadden says of her nearly 10-year-old brainchild, a luxury consign- ment destination that sells as many as 2,500 pieces a week with a 98 percent sell-through rate. "You're not walking out with something else in your hands. It's supposed to be a freeing feeling up front." At nearly 1,500 square feet, eDrop-Off's second brick-and-mortar installment mimics the blank canvas look and f low of the 3,200-square- foot Lincoln Park headquarters while replacing a smaller pop-up location on State Street. The Gold Coast storefront also offers eDrop- Off's signature closet cleanouts; McFadden's staff has just returned from one with garment bags full of designer pieces to be authenticated, written about, and photographed before being transferred to an undisclosed stockroom for their weeklong lifespan on eBay. A navy quilted Chanel wallet makes its way to McFadden's perfectly man- icured hands. "Let's see when she bought it," she says, peeking inside at the receipt. "Purchased in September '13. People will love this." With pieces ranging from a purple Hermès Constance bag to a Badgley Mischka red silk full-length gown, eDrop-Off's merchandise is ever changing. "We never know what's coming in," she laughs. "It's a surprise every day; some days are treasure troves, and usually things come in waves. You'll get 10 Moncler coats in one day, or everyone's cleaning out Chanel—like they've got the 'Chanel vibe.'" When it comes to her own style, the well-heeled McFadden has her eye on a few pieces for spring: shoes by pal Christian Siriano (who is design- ing McFadden's wedding dress for her upcoming Capri wedding to Centaur CEO Spiro Tsaparas; the couple is also expecting a baby in July) and a bag by Christopher Kane. "I'm a minimalist," she says, acknowledging the aesthetic of the store. "Except for my own closet." 1201 N. Clark St., 866- 962-5550; shopedropoff.com MA McFadden inspects the day's new luxury consignment goods. Corri McFadden is bringing the clean, minimal décor from eDrop- Off's Lincoln Park headquarters (PICTURED) to the Gold Coast. 60 MICHIGANAVEMAG.COM INSPIRED SPACE 060_MA_SP_Inspired_Spring_14.indd 60 2/12/14 10:47 AM

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