Vegas Magazine - Niche Media - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.
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S uperlatives PEOPLE, CULTURE, TASTE, STYLE POWER STRIP Smooth Operator FIFTH STREET GAMING CEO SETH SCHORR IS MAKING WAVES ON THE HOTEL-CASINO SCENE. NEXT UP: DOWNTOWN GRAND, HIS $100 MILLION RENOVATION OF LADY LUCK. BY MICHAEL KAPLAN PHOTOGRAPHY BY SQUARE SHOOTING O n an early morning in Downtown Las Vegas, Seth Schorr, CEO of Fifth Street Gaming, sips iced espresso. Peppy and slender in day-off Bermuda shorts, he occupies a front booth at Triple George Grill, one of the restaurants managed by his company. The eatery plays off the city's bad old days with vintage photos, an old-school vibe, classic steakhouse fare, and close proximity to the Mob Museum. Through the window, Schorr can see across Third Street to the façade of his Downtown Grand, a hotel-casino in the old Lady Luck space with the potential to be a neighborhood game-changer. Its development and management are being overseen by Schorr's Downtown Grand Managers for the real estate company CIM, and the 650-room operation will boast innovations large and small. Having worked with Steve Wynn, Schorr knows that it's all about the details and what you do with them. He lucked into the city's only license for outdoor gaming and will set up alfresco craps tables, where customers will feel like they're throwing dice against a brick wall. There'll be a beer garden on the roof, outfitted with picnic tables and near an infinity pool, plus 700 brand-new slot machines and what he vows will be innovative casino signage. The whole thing will be wrapped up in an industrial-chic aesthetic that brings modern urbanity to the new Downtown. continued on page 54 VEGASMAGAZINE.COM 053-054_V_SP_PS_Schorr_Oct13.indd 53 53 9/17/13 4:56 PM