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"Motorcycle riders are passionate about their accessories, their brands, and their watches. For these people, the watch is more than a look. It is about performance."—Ron Jackson brand will be crafting several new models, retailing for $350 to $700. "In designing the watches, we reference everything back to the racing machines, because this is the most powerful tool we have: the quality of the bike, the engineering," says Cobelens. "We add the official Yamaha logo on the blue strap, too, because Yamaha lovers like to show off their love of the bikes." Other relationships in the world of motorcycling include those of Luminox and Invicta, which have brand ambassadors in the field and create affordable watches in their honor. Luminox is the watch of choice for Swiss racer Djoka Nilovic (Nilo), and Invicta is the preference of Czech MotoGP racer Karel Abraham. TAG Heuer also produces a limited-edition Federation Internationale de Motocyclisme TAG Heuer Formula 1 Chronograph udor, a sibling brand of Rolex, aligns in honor of MotoGP racing. itself closely with the Italian motorIn contrast to these under-$5,000 motorcyclecycle company Ducati and has been inspired watches is an extremely limited-edition its official timing partner since 2011. collection of timepieces created by Cvstos in colAt that time, Tudor released the laboration with Spanish MotoGP racer Dani Fastrider collection to honor the relationship, and Pedrosa. These exclusive Challenge today the line continues to evolve. When the top-quality affordable brand made TOP: Cvstos's Challenge Dani Pedrosa watch, created in a limited edition of Dani Pedrosa watches are priced at its US debut last month, it unveiled its 26 in collaboration with the Spanish racing star, displays the power reserve $22,000 each, and the series is limited to on a fuel gauge. Roman Times at the Forum Shops, 702-733-8687; cvstos. 26 pieces (Pedrosa's number) in titanewest Fastrider Black Shield ($2,500), com. BOTTOM: Tudor incorporated pushers in this chronograph to make nium and in orange aluminum. This as well as the customized, one-of-a-kind measuring short periods of time easy and precise. automatic chronograph watch features Diavel Carbon motorcycle watch subdials that resemble brake disks, push ($5,000), with a matte black finish and buttons that recall a handlebar, a power signature red details, which it built in reserve indicator that looks like a fuel collaboration with Ducati. gauge, and an oscillating weight in the Partnering with Harley-Davidson, shape of spoked wheel rims. Bulova offers a complete collection While motorcycle-inspired design called Harley-Davidson Timepieces. and attention to detail is what most of Each stainless steel design features these watches have in common, the pardistinctive cycle-inspired styling and ticulars run the gamut. Some use graphics that recall the look of motorcycle parts such as rotors, brakes, America's own bike. Similarly, TW and calipers in their design; others Steel recently announced a global partemploy high-tech cycle materials like nership with Yamaha Factory Racing. carbon fiber, titanium, and rubber. And According to Jordy Cobelens, CEO and color also plays a critical role in bringing co-owner of TW Steel, motorbikes and to life these sleek machines for the wrist. their huge following are an area the brand Ride on. wants to expand into. Not only is TW Steel licensed to create Yamaha Race For more watch features and expanded coverwatches; it's also the official sponsor of age, go to vegasmagazine.com/watches. V the Yamaha Factory Racing Team. The While some watch brands coordinate with top motorcycle companies to create timepieces in their name, others align themselves with legendary races and rallies as the official timer, or partner with brazen motorcycle racers who shift into gear as brand ambassadors. The result is generally a rugged high-tech watch that salutes the speed, precision, and style of high-performance bikes. Tissot has been the official timekeeper of MotoGP—the premier class of motorcycle racing— for more than a decade, and the brand unveils at least two limited-edition MotoGP watches each year. It also boasts racer Nicky Hayden as an ambassador, and created a limited-edition timepiece in his honor. From Luminox, this Special Edition 1140 Series watch ($1,400), created in a limited edition of 999 pieces worldwide, is the timepiece of choice for Swiss racer Djoka Nilovic (Nilo), a participant in the Swiss Ducati Challenge race series in Europe. Tourneau, The Forum Shops at Caesars, 702-732-8463; luminox.com This TW Steel Yamaha Tech watch ($739) is crafted in steel with a 45mm case and celebrates the partnership between TW Steel and the Yamaha Racing Team. Mojitos, Wynn Las Vegas, 702-770-3545; twsteel.com 108 This Invicta Subaqua Nitro ($1,995), the preferred watch of Czech MotoGP racer Karel Abraham, is a quartz chronograph with a unidirectional bezel and luminous hands. Macy's, Fashion Show, 702-731-5111; invictawatch.com Asymmetric zip-front, 100 percent lambskin leather jacket with wire insert edges ($1,998) and suede fingerless cashmere-lined gloves ($195), John Varvatos. The Forum Shops at Caesars, 702-939-0922; johnvarvatos.com STYLING BY TERRY LEWIS; LEATHER JACKET AND GLOVES COURTESY OF JOHN VARVATOS T VEGASMAGAZINE.COM 106-109_V_F_Watches_oct13 108 9/17/13 5:56 PM