Vegas Magazine - Niche Media - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.
Issue link: http://www.ifoldsflip.com/i/175899
Ink-blue suit, Z. Zegna ($1,295). Saks Fifth Avenue, Fashion Show, 702-733-8300; zegna.com. Emery French-cut shirt ($195), tie ($95), and Blamon shoes ($395), BOSS by Hugo Boss. Saks Fifth Avenue, SEE ABOVE; hugoboss.com. Pocket square, Saks Fifth Avenue Men's Collection ($39). Saks Fifth Avenue, SEE ABOVE; saks.com. Pavé Signet ring, David Yurman ($1,950). Saks Fifth Avenue, SEE ABOVE; davidyurman.com FROM LEFT: ON REHAN: ON DAVID: Suit ($1,995), white French-cuff shirt ($245), tie ($135), and Fleetwood Double Bal oxford shoes ($598), John Varvatos. The Forum Shops at Caesars, 702-939-0922; johnvarvatos.com. Pochette pocket square, Giorgio Armani ($175). Bellagio, 702-893-8327; armani.com. Maritime bracelet, David Yurman ($900). SEE ABOVE. Atlas watch, Tiffany & Co. ($5,000). The Shops at Crystals, 702-545-9090; tiffany.com THE ROCK VISIONARY Dream to reality: Rehan Choudhry was just 14 years old when he attended his first music festival. Nearly 20 years later, he's the mastermind behind the Life Is Beautiful Festival, which will bring acts like Kings of Leon, Beck, and Jurassic 5 to Downtown Las Vegas, October 26 –27. Pushing limits: Choudhry, 32, moved to Vegas in 2010 to be director of entertainment and special events at Cosmopolitan. But he "wanted to create something that has a lasting impact on the community," he says, so he took a gamble on bringing rock 'n' roll back to the desert. Loving Las Vegas: Unlike the promoters of Vegoose—the city's last attempt at a rock festival—Choudhry is embracing the community with local up-and-comers and homegrown stars like The Killers and Imagine Dragons. "When Vegoose disappeared, the industry wrote off Vegas as a festival market," he says. After seeing the enormous response to Cosmopolitan's entertainment program, though, "My gut told me that this was the place and this was the time to do it." 100 THE LIQUOR PRODIGY Star power: What could be more rewarding than George Clooney telling you it's your time to shine? David Gimpelson, a 12-year veteran of the liquor business, met Clooney, Rande Gerber, and Mike Meldman in April 2012, when they were looking for a COO for their upstart tequila brand, Casamigos. They launched the following January, landing in all 50 states, thanks to the efforts of Gimpelson, 33. On the road: Gimpelson not only went door to door around the country, but he used his hometown relationships to turn Casamigos into a top tequila served at hotels, casinos, and A-list events like the Power of Love Gala. Channeling Clooney: Unlike in his previous liquor gigs, Gimpelson now takes a cooler approach to the sales pitch. "We are not the traditional liquor brand, where we go out with the ABCs of sales calls," he says. "There aren't corporate shareholders and people calling the shots from behind a desk. It's more like a family business." VEGASMAGAZINE.COM 098-101_V_Feat_Men_4pages_Oct13.indd 100 9/18/13 1:32 PM