Flourish Magazine

Flourish Fall 2013

Flourish Magazine, the North Bay's Guide to Sustainable Living. Serving Marin, Sonoma and Napa counties and sharing the stories of local people working towards sustainable living, organic foods and eco-conscious lifestyles.

Issue link: http://www.ifoldsflip.com/i/175158

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Page 10 of 55

Egide cites a milestone birthday and the birth of her first grandson, Peyton, as seeds that planted the idea of starting a green business with the capacity to give back. "It was 2010, and the economy was seeing glimmers of hope," reflects Egide. "I felt ready for a new challenge and looked for an opportunity to make a difference." Egide found her answer in a familiar place—the personal care department of her local health food store. When she couldn't find a sustainably-made moisturizer to meet her needs, she proposed a new line of products to Nathalie Bohn and Alissa Berihu, who had helped build the Avalon brands. "I thought it might take some convincing, but they were absolutely fearless," Egide remembers. "Both healthy products for our family and for stockpot. They've grown EO steadily so our community and thought it would be that now it's a more than $10 million com- included Egide's husband, Mark, and their great if we could make a living at it." pany with 40 employees and about 250 son Loren, released its first products eight Susan and Brad started handcraft- skin- and hair-care products, including months later with an unprecedented glob- ing liquid soap, a batch a day, in a Corte al launch at Whole Foods Market. Today Madera Laundromat with one, 10-gallon were ready to take a chance with me." Andalou's start-up team, which also their signature soap. 2012 was a particularly exciting year. the company provides jobs to 17 full time employees and supports its own philanthropic organization, A Force of Nature, funded through sales of its hand creams. Stacey beams when she talks about what she and her staff have accomplished so far—and what's yet to come. "The word andalou means 'path of light,' she says. "It's such a gift to be walking this path with the people I trust and love." EO Products: Living right and living beautifully Co-CEOs Susan Griffin-Black and Brad Black founded San Rafael-based EO Products in 1995 as an experiment in right livelihood—the idea that you can make money and make a difference and do something you enjoy. "We had a conversation about not waiting until retirement to live fully," says Brad. "That catalyzed us to think about who we are and how we wanted to spend our time." Adds Susan, "We wanted to create FALL 2013 • FLOURISH 11

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