The Inlander

October 2019

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PAGE 22 THE INLANDER • INLANDPRESS.ORG • OCTOBER 2019 CLASSIFIEDS EMPLOYMENT OPPORTUNITIES EDITOR Shaw Media is looking for a competitive, stra- tegic, and hands-on editor to lead the news department at the Northwest Herald. As editor of Shaw's flagship daily newspaper, this position also will oversee certain group functions for the company's other Northern Illinois publications. Additionally, the Northwest Herald editor will provide mentoring and support to the compa- ny's reporters and editors. The position is based in Crystal Lake, IL. Occasional travel to other Shaw Illinois markets will be necessary. About This Opportunity: The ideal applicant will have strong AP Style and grammar skills, and possess a solid understanding of digital subscrib- er acquisition. The successful candidate will be able to demonstrate a proven ability to execute strate- gic initiatives by utilizing existing resources. The editor should be experienced with social media, mobile, and video. Strong leadership, recruiting and networking skills are necessary. The ability to reside in, or relocate to, a commu- nity served by Shaw Media is a plus. The preferred candidate will have a minimum of seven years of news management experience, and a degree in journalism or related field. About Shaw Media: Shaw Media publishes over 150 titles in Illinois and Iowa. Its holdings include websites, newspapers, magazines, Pro Football Weekly, a video production unit and a digital marketing services division. Founded in Dixon, Illinois, Shaw Media has been privately owned by the Shaw family since its inception in 1851. Enjoy the Rewards of Working Among the Best: In return for your contributions to our suc- cess, Shaw Media offers a competitive benefits package, including medical, dental, vision and 401(k) with company match. Pre-employment drug screen, motor vehicle record check, and background check required. Shaw Media is an equal opportunity employ- er and a drug-free workplace. This posting may not include all duties of the position. To Apply: Ours is a company with ambitious goals and an eye to the future. If you'd like to join us, please apply. Please forward a cover let- ter that explains your journalism credentials and philosophy, along with a résumé to: Online: www.shawmedia Contact: Human Resources Email: recruitment@shawmedia.com Phone: 8154594040. Fax: 815-459-4081 EXECUTIVE EDITOR Omaha World Herald Executive Editor - Omaha World Herald The Omaha World-Herald is searching for an executive editor to lead a newsroom with a rich tradition of informing and enlightening readers in Nebraska and western Iowa. This is a job for a smart, sophisticated editor, one who has at least 10 years of experience guiding journalists through day-to-day news challenges as well as the newspaper industry's digital transformation. We are operating from a position of strength. Across all of our platforms, The World-Herald has more readers today than at any point in our history. Your challenge is to help us turn more of our casual readers into loyal subscribers by pro- viding exclusive, engaging news coverage. The World-Herald places a strong value on public service journalism. It is part of our cul- ture, and readers have come to expect it from us. Our next editor must have a strong track record in carrying out this vital piece of our mis- sion. Our newspaper currently publishes the work of some of the Midwest's finest journalists. To continue that distinction well into the future, the executive editor must be particularly skilled at developing current and future newsroom staff. We want someone who believes newspapers like ours make communities stronger. Someone who believes journalism isn't just a job, it's a call- ing. The World-Herald has served our region since 1889. Today, we're building the model for the next century. Our executive editor plays a vital role in that work. Join us. POSITION SUMMARY: The Executive Editor is responsible for all newsroom functions and operations. Those include, directing news coverage published on all print and online platforms, directing staffing and making personnel decisions, creating a bud- get and overseeing expenses, serving on the newspaper's leadership team and serving as a liaison with other departments within the com- pany. The Executive Editor reports to the Publisher of the World-Herald and works closely with BH Media Group's Vice President of News. PRINCIPAL DUTIES AND RESPONSIBILITIES: Ability to communicate strategy, goals and other information effectively with newsroom personnel. Also must communicate effectively with members of other departments throughout the company. Oversee personnel and staffing decisions throughout the newsroom. Effectively make news judgment decisions for all newsroom products, including the print edi- tion, online and magazines. Help develop and implement a strategy for audience growth. Create an overall newsroom budget, working with department heads. Manage expenses used in the production of news products and in overall operations of the newsroom. Serve as a representative of the Omaha World-Herald within the community, including speaking engagements and events. Establish and maintain relationships with key community leaders. Reply respectfully, and in a timely manner, to emails when readers, sources or others have questions. On-site, regular and reliable attendance is required. OTHER DUTIES AND RESPONSIBILITIES: staff meetings and all appropriate compa- ny-wide meetings as required. (Evening meetings may be required.) Must be sensitive to nuances of word and action with regard to race, age, gender, heritage, religion, familial status and sexual orientation. Maintains professional attitude under pressure. Possesses and utilizes good ethical judgment. Professional and polite with co-workers, supervisors, management and the public. Must be able to work evening and weekends as required. Assists in special projects as needed. All other duties as assigned. KNOWLEDGE, SKILLS, AND ABILITIES: Ability to follow all company policies and procedures. Valid driver's license required. Ability to operate effectively under deadline pressure. High level of organizational skills. Ability to effectively communicate, plan and lead a group on a project. High knowledge of company protocols, safe- ty standards, ethical standards and strategy; abil- ity to communicate those effectively to staff. EDUCATION AND EXPERIENCE: Bachelor's degree, preferably injournalism, strategic communications, mass communications or related field,or equivalent combination of education and experience. Ten years of management experience in media industry. Experience as a reporter and front-line editor preferred. To Apply: Contact: Kevéna Claudy. Email: kclaudy@timesdispatch.comPhone: 8044021721 RATES: 55 cents per word. Members get 30 words free. Price includes placement in the Inlander and at Inlandpress.org. Send ad copy and billing info to inland@inland- press.org REGISTER FOR THIS THIRD SECOND STREET WEBINAR TUESDAY, OCTOBER 15 | 2:00 P.M. CDT SUBSCRIPTION MARKETING AND RETENTION Presented by Tim D'Avis, director of email success, Second Street Develop an under- standing for how to use email to drive subscription marketing campaigns. Learn which audiences to target, which offers to send, and when—and how much—you should message. This webinar will illustrate tried- and-true segmentation techniques to avoid list burnout while driving a maximum ROI. Plus, see examples of how other companies are creating effective onboarding sequences to move your customers from passive participants to active advocates. Inland hosts more than 60 webinars throughout the year on the newspaper industry's most urgent topics. Check out the schedule of upcoming webinars at inlandpress.org/webinars. WEBINAR TAKEAWAYS FIVE WAYS TO ENHANCE YOUR PAPER'S OBITUARY CATEGORY Presented by Ron Speechley, vice pres- ident of sales, Legacy.com Obits, ahem, are sickly if not dead. They have been declining at a rate of about 3% annually for the past decade. The average decline for newspapers is 40% from their best year, usually 2006 to 2008. Funeral homes are advising families to buy only a short obit, with a longer obit placed on their website or Legacy.com. Social media is also taken the place of a printed obit. But people are very engaged with obituaries. GateHouse has found that 39% of clicks from the website navigation bar are to the obituaries. And 6 of 10 families still use news- paper obits. Funeral directors are your sales- people. They are the ones engaging with the customer who is going to place an obit. Connect one-on-one with your local funeral director-not for sales, but to understand their needs. What's your obit market share? Compare the obits on a funeral home's website and compare with your obits. Understand what your market share is. Ron Speechley said it: "Nine times out of ten, funeral directors think they are placing more obits than they actually are." What's in it for the funeral home, part I? Newspaper obits amount to advertising for them, especially if you offer a logo What's the value of an obit? Think OBIT. • Observing a loved one's life. • Bereavement process. • Inform your loved one's circle of family and friends. • Trace your lineage. What's in it for the funeral home, part II? Incentives can include rebates or commissions to funeral homes; discounts for families; credits towards advertising; special ad features such as logos. Get creative about pricing. With these big volume declines, news- papers must re-examine their pricing models. Consider, most people think an obit should cost about $100, while most metros charge closer to $500. Among the options: Offer a subscription price giving a flat monthly rate regardless of how many are placed. A Southern newspaper has pushed its share of funeral homes to about 90% offering a subscription. Get special about obits. Special sections with memories of deceased people can be centered around Mother's Day, Memorial Day, Veterans Day and other times people might want to tell the story of their departed loved ones. You asked, we have a competitor who doesn't charge for an obit. How do we sell our paid obits? First, look at incentives for funeral home. Also, sell on your penetration and reader engagement. Emphasize you are charging for a reason. And remember, your website draws more obit traffic than any funeral home. Ron Speechley also said it: "Fortu- nately, obits and newspapers are still synonymous." Want to follow up with Ron Speechley? Reach him at rspeechley@legacy.com or by calling 815-557-5372.

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