The Inlander

September, 2019

Digital Edition of the Inland Press Association. Offering financial research, salary compensation survey, training for advertising, classifieds, editorial, circulation, social media, human resources, special sections and niche products.

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Mailed from Sterling, Ill. SEPTEMBER 2019 Vol. 34, No. 9 INL ANDER T H E Stay engaged. Find solutions. Move forward. NAILING DOWN THE MERGER DETAILS As we move closer to the effective date of Inland's merger with the Southern Newspaper Publishers Association, I want to bring you up to speed on the activity taking place behind the scenes to make this merger a reality. There are many details that have to be worked out typical of any merger— combining differing tech- nical infrastructures, merging member data- bases, creating a new dues structure, combining banking operations, designing employee benefit plans and insurance, and the like. These are all important and all will be completed by the professional staff of the two associations. We also need to complete governance filings in Georgia and Illinois, and then file the necessary paperwork to create the new associ- ation which will be incorporated in the District of Columbia. Our attorneys are working on all of this and we'll be ready by the October 1 when the two associations consolidate into this new association. But, two critical decisions need to be made. We need to hire a CEO to lead the association, and we need to settle on a name for the new organization. The joint merger committee is working with an executive search firm to identify and hire a new CEO that will handle the critical task of merging these two proud associations, and helping the elected leadership realize the bold promise of this association. We've identified several top-flight candidates and the search committee intends to complete its work in the coming weeks and announce its choice as soon as possible. Also, the committee has hired a marketing and branding firm to help find a new name that speaks to the mission and vision of this new collaboration. One of the central tenants adopted by the joint committee is that the new association will not run from the newspaper heritage of both Inland and SNPA. Indeed, the mission statement underscores the associa- tion's focus on newspapers and the critical role they play in their local communities. So, the name will center the new association around PHARES, CONTINUED ON PAGE 14 LEGAL Labor law and your 2020 budget PAGE 6 REPORT FROM THE PRESIDENT DOUG PHARES THE LAB RESULTS ARE IN: 2019 JOINT ANNUAL MEETING FOCUSES ON SUCCESS INITIATIVES BY MARK FITZGERALD Inland Annual Meetings have always been char- acterized by their stories of success. For this upcoming Annual Meeting—marking the historic merger of Inland and the Southern Newspaper Publishers Association—much of the focus will be on new success stories coming from recently concluded industry initiatives. Several sessions revolve around the experi- mental initiatives in local news, digital subscrip- tions and the legislative attempt to bargain as an industry with digital giants. On that last topic, Danielle Coffey, who is senior vice president, strategic initiatives, and counsel for the News Media Alliance, will update Annual Meeting attendees on the "Journalism Compe- tition and Preservation Act" that was introduced in April by the Democratic House Antitrust chairman and the ranking Republican member of the House Judiciary Committee. This legislation would give newspapers and other news publishers of online content a two-year antitrust "safe harbor" to collectively negotiate with Facebook and Google for better business arrangements. But while newspapers are positioning to be able to negotiate aggressively over revenue shares with Facebook and Google, they are also part- nering with the digital platforms in efforts to improve their business models and reach. For instance, in the session "Retaining digital subscribers: Lessons from the Facebook Accel- erator Program," Rachel Gleason, the senior manager of audience/engagement for Hearst Newspapers, will reveal what the industry learned from this three-month pilot program. Facebook invested $3 million to launch the Local News Subscriptions Accelerator with select newspapers and news organizations to gain more digital subscriptions both on and off its social media platform. This session, which includes participants from the Accelerator initiative, will report on the specific strategies and tactics employed by news- papers—and how successful they turned out to be. And there will be results from an initiative that involved Google. Ken Harding, the senior managing director of FTI Consulting Inc. and PJ Browning, president of the newspaper division of The Post and Courier parent Evening Post Industries, will talk the six-month Digital Subscription Lab that set up in newspapers of various sizes. A partnership of the Google News Initiative, FTI ANNUAL, CONTINUED ON PAGE 11 2019 INLAND/SNPA JOINT ANNUAL MEETING A NEWSPAPER CHAMPION REBORN IN CHICAGO

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