The Inlander

August 2019

Digital Edition of the Inland Press Association. Offering financial research, salary compensation survey, training for advertising, classifieds, editorial, circulation, social media, human resources, special sections and niche products.

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Mailed from Sterling, Ill. AUGUST 2019 Vol. 34, No. 8 INL ANDER T H E Stay engaged. Find solutions. Move forward. A few minutes with Chris Reen PAGE 6 WHY I'M JAZZED ABOUT OUR FIRST MEETING AS A NEW ASSOCIATION Chicago's rich history has its roots in innovation. Resurrecting itself as a global city from the ashes of the Great Chicago Fire of 1871. Advancing archi- tecture from the first skyscraper in 1885 to today's soaring office buildings, hotels and residences. Show- casing excellence in music from its world-class Chicago Symphony and Lyric Opera to its vibrant blues and jazz scene. So, it's appropriate that Chicago— the historic meeting place for Inland—should be where we will introduce to the industry the new association forged in the merger of Inland and the Southern Newspaper Publishers Association. This Annual Meeting promises to be something special, and to reflect the innovative roots of Chicago for an industry that's in the sometimes painful process of reinventing itself. After all, when the industry faced the challenge of dealing with news- print trusts way back in 1885, it was in Chicago where 19 Midwest publishers met to create Inland. The programming committee formed by both Inland and SNPA members have been hard at work creating an agenda that brings together leading newspaper execu- tives presenting new solutions to our industry challenges. At the Annual Meeting, for instance, you'll hear the first results from the Google News Initiative at The Post and Courier in Charleston, South Carolina. You'll learn why investor Frederic Rutberg is succeeding at The Berkshire Eagle in western Massachusetts by focusing and growing—not cutting—his newsroom. And Walter E. Hussman Jr. will describe his audacious strategy to move readers of the Arkansas Democrat-Gazette en masse to digital delivery. You can read more about the program that awaits you in Chicago October 6 to 8 in this issue of The Inlander. But equally important as the content of the sessions at the Annual Meeting is the enthusiasm, optimism and passion that will surely be generated as Inland and SNPA members gather as one, renewing old friendships, forging new bonds—and focusing on our common mission to be a champion on newspapers always promoting the value of our work to the communities we serve. I look forward to seeing all of you in Chicago for this extraordinary Annual Meeting. REPORT FROM THE PRESIDENT DOUG PHARES ANNUAL MEETING PREVIEW SWEET HOME CHICAGO: NEW ASSOCIATION MEETS IN A FAMILIAR CITY BY MARK FITZGERALD A fter hosting Inland Annual Meetings for more than a century, Chicago will be the first meeting site of the new association formed by the merger of Inland and the Southern Newspaper Publishers Association. That may occasion some nostalgia in a large portion of the attendees— but this particular Annual Meeting is being programmed to be forward- looking and enthusiastic about the revived strength this merged associ- ation brings to the newspaper industry. There's also going to be some drama—in a good way—as the asso- ciation drops its working "NewCo" moniker and launches with a new name and branding. Promoting the Annual Meeting on social media, current Inland Pres- ident Doug Phares (@dougphares) tweeted, "This will be extra exciting as they unveil the new, combined organization with Inland." Some entertaining surprises are also being planned by the meeting's organizers, drawn from Inland and SNPA. Then, too, there will be the hugely increased opportunities for networking with newspaper execu- tives and vendors across the industry, just as attendees found when Inland and SNPA held its first joint Annual Meeting, two years ago in Colorado Springs. An enduring draw of annual meetings past will be front and center in Chicago October 6 to 8: Robust programming presented by industry veterans, media experts and rising stars. One confirmed presenter, Jennifer Preston, combines all three of those descriptions. A former reporter for The Philadelphia Daily News, and editor at New York Newsday, and The New York Times' first social media editor, Preston is now helping steer the future, and cultivate other rising stars and organizations, as the Knight Foundation's vice president of journalism. An example of the impact Preston and the Knight Foundation was seen EAGLE FILE PHOTO Frederic Rutberg (seated, far left) will speak at the Inland-SNPA Annual Meeting about progress his newspaper, The Berkshire Eagle, has made following a strategy of investing in its newsroom. Here, he talks with residents in Pittsfield, Massachusetts, about the paper. ANNUAL, CONTINUED ON PAGE 7

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