The Inlander

May 2019

Digital Edition of the Inland Press Association. Offering financial research, salary compensation survey, training for advertising, classifieds, editorial, circulation, social media, human resources, special sections and niche products.

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LONG AGO DOCUMENTS PROVE TO BE INLAND'S COMPASS TO THIS DAY Your Inland staff has been doing some thorough spring cleaning at our headquarters in Des Plaines, Illinois, a n d h a v e unearthed some fascinating docu- ments. T h e r e a r e photos of gath- erings decades ago, of revered journalists and of p o l i t i c i a n s including future presidents. There are agendas from Annual Meetings stretching back to the early days of Inland, all reflecting concerns both timeless and of the moment. Among the documents we found are the original association incorporation documents from 1887. All these arti- facts remind me not only of Inland's l o n g s e r v i c e t o t h e n e ws p a p e r industry—but also how they provided a compass for more than a century, ensuring that your association would remain committed to bettering the business and the jour nalism of members and the industry at large. The documents are also a reminder that we continue to offer practical, actionable information to this day, with conferences such as the upcoming Mission One: Revenue convening at the Richmond Times-Dispatch June 11 through 13. This is a don't-miss conference laser-focused on growing your revenue. You'll see that from the agenda and speaker bio g raphies starting on page 12. Inland also just concluded another of our unique offerings: The Virtual H u m a n Re s o u rc e s M a n a g e m e n t Conference, the industry's only training program focused on the issues newspaper HR professionals confront every day. Looking ahead, planning is already underway for the program of our Joint Annual Meeting with the Southern Newspaper Publishers Association in the fall. This promises to be a very special annual meeting indeed. As many of you know, Inland is in discus- sions with SNPA about a possible merger and you'll hear more about that in the coming weeks. Here are the dates for the Annual Meeting: October 6 through 8 in Chicago. Finally, those of you who partici- pated in the very successful Executive Voices last December should be on the lookout for yourvoice, a new newsletter that each month will follow up on the issues raised during the conference. Mailed from Sterling, Ill. MAY 2019 Vol. 34, No. 5 INL ANDER T H E Stay engaged. Find solutions. Move forward. REPORT FROM THE PRESIDENT DOUG PHARES FOCUS ON MEMBERS A few minutes with Jim Hart PAGE 10 Among the artifacts unearthed during spring cleaning at Inland's headquarters in suburban Chicago is an the official incorporation document for the "Inland Daily Press Association" from Illinois Secretary of State dated March 21, 1887, two years after 19 Midwest publishers held the associations first organizing meeting in Chicago. IN TIMES-DISPATCH, MISSION ONE: REVENUE FINDS A HOST THAT SHARES ITS GOALS BY MARK FITZGERALD T he Mission One: Revenue agenda over three days in June focuses with a fierce discipline on all the ways newspapers can generate more revenue—from legacy tactics like coupons to the opportu- nities in legal recreational marijuana. So it's fitting that Mission One: Reve- nue's venue is at a newspaper that has demonstrated the same focus on culti- vating diverse revenue streams. The Richmond Times-Dispatch, host for Mission One: Revenue from June 11 to 13, is a leader in innovative approaches to newspaper revenue. Consider just the first few months of 2019: the Times-Dispatch hosted events ra n gin g fro m civ ic co n ce r n s to honoring women, a spring "Taste of Richmond," a beer tasting event to cele- brate a documentary on the reporting of its roving cor respondents Bill Lohmann and Bob Brown traveling the back roads of Virginia, and the rollout of a point-of-sale video newsrack. That last initiative, the Virginia Video Network, or VVN, is a loca- tion-based video advertising oppor- tunity for businesses to market to consumers on its standalone news- paper and periodical racks. VNN combines video marketing technology and data to deliver ad messages to targeted consumers in high-traffic retail areas. At the time of its launch, Broderick Thomas, who had been the newspaper's director of digital sales said VVN "expands the dynamics" of how the Times-Dispatch reaches the community. "I've been an entrepreneur at heart my entire life, so the chance to launch a new business line for the Times-Dis- patch was something I couldn't pass up," Thomas said. "The Virginia Video Network revolutionizes the way we provide valuable news content that our audience depends on, as well as the business solutions that we offer to our advertising partners." That same kind of entrepreneurship is reflected in the Mission One: REVENUE, CONTINUED ON PAGE 11

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