Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!
Issue link: http://www.ifoldsflip.com/i/109585
TIME HONORED the digital difference THE LATEST GENERATION OF DIGITAL TIMEPIECES BLENDS HIGH TECHNOLOGY WITH SOPHISTICATED STYLE AND CLASSIC WATCH BUILDING. BY ROBERTA NAAS PHOTOGRAPHY BY JEFF GALE A glance at the alarm clock on the nightstand reveals glowing numerals that illuminate time. For some, that feature on a wristwatch can be an inviting asset���especially as fine watch brands offer superior choices in LCD (liquid-crystal display) digital wristwatches. These digital and analog-digital combination watches (���ana-digis,��� which combine analog hands for time telling and digital readouts for other indications) are worlds away from the disposable timepieces on display at a drugstore kiosk. These are sophisticated products with costs that run into the hundreds (and even thousands) of dollars. As watch brands offer more functions in their timepieces, LCD digital and ana-digi watches have become both higher-end and higher-tech. ���Today���s high-end digital and analog-digital continued on page 96 This I-Gucci Sport watch ($1,550) offers a host of functions that include double time zone, date, alarm, chronograph, pedometer, countdown timer, and more. Gucci, 900 N. Michigan Ave., 312-664-5504; gucci.com A favorite with pilots, this Breitling Aerospace ($4,095) offers many functions, including 1/100th of a second chronograph, countdown, dual time zone, alarm, and audible time indication. The highperformance SuperQuartz movement is a COSC-certified chronometer. Geneva Seal, 112 E. Oak St., 312-944-3100; breitling.com From Citizen, this Promaster SST ($650) is a 1/1000 second chrono with split lap time, 20 lap memory, and world time in 43 cities. In stainlesssteel black ion plating, the luxury ana-digital display features a red LED backlight. Rogers & Hollands Jewelers, Water Tower Place, 835 N. Michigan Ave., 312-944-4300; citizenwatch.com This Omega Speedmaster Spacemaster Z-33 watch ($5,900) offers 24-hour indication, a perpetual calendar, alarm, and chronograph; it houses a thermo-compensated quartz movement with pilot functions. Omega Boutique, 909 N. Michigan Ave., 312-291-9412; omegawatches.com 94 STYLING BY TERRY LEWIS TOP TO BOTTOM: MICHIGANAVEMAG.COM 094-096_MA_SS_TimeHonored_Spring13.indd 94 2/11/13 4:52 PM