The Inlander

January 2019

Digital Edition of the Inland Press Association. Offering financial research, salary compensation survey, training for advertising, classifieds, editorial, circulation, social media, human resources, special sections and niche products.

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Mailed from Sterling, Ill. JANUARY 2019 Vol. 34, No. 1 INL ANDER T H E Stay engaged. Find solutions. Move forward. EXECUTIVE VOICES 2.0 CREATES MOMENTUM GOING INTO THE NEW YEAR I can't think of a better way to close out 2018 than with the outstanding Exec- utive Voices 2.0 in C h i c a g o l a s t month. For those of us who were fortunate to attend, t h i s c o n f e re n c e will truly be the gift that keeps on giving. Executive Voices 2 . 0 w a s a n excellent oppor- tunity to connect with real operators confronting the issues we all face—and sharing real ideas and solutions that can be immediately applied at our organi- zation. It was simply the best conference investment I've made all year. You can read more about those ideas and solutions beginning on page 8 in this issue of The Inlander. But I'd like to share with you some of the takeaways from the attendees. Jef f Patterson, president of the Central Division of Adams Publishing Group, spoke for many participants when he said that he came away "with several actionable items I know will make a difference in my organization." Kevin Olson, the owner and publisher of Teton Media Works in Jackson, Wyoming, said he filled two pages of ideas and notes from the discussion facilitators and the comments generated from participants. REPORT FROM THE PRESIDENT DOUG PHARES PHARES, CONTINUED ON PAGE 2 EXECUTIVE VOICES 2.0 The Conversation Continues Still PAGE 8 Family Owners & Next Generation Leadership FEBRUARY 23-24 | LAS VEGAS Family Owners & Next Generation Leadership A MEGA-CONFERENCE FULL OF ACTIONABLE IDEAS KEEPS A FOCUS ON THE CULTURAL BIG PICTURE Newspaper industry leaders flock to the Key Executives Mega-Conference every year for going on nine years for the wealth of actionable ideas and strat- egies they can immediately turn into growth opportunities back home. When executives assemble for the 2019 Mega-Conference at the Paris Las Vegas in February, they'll find plenty of practicality. But they'll also find sessions that explore how changing or nourishing culture—in sales, the newsroom and digital media—can lead to unexpected revenue growth. During the Mega-Conference's two and a half days there are more sessions that look at how the newsroom—yes, the newsroom—can contribute to revenue growth, and without shattering the integrity of its journalists or products. Growing reader revenue takes more t h a n j u s t bu i l d i n g a p ay wa l l o r launching a membership program. Tur ning readers into subscribers requires understanding audience needs, improving our websites and changing how we talk to and with our commu- nities. It also requires structural, tech- nological and cultural changes in our newsrooms. What does this "change" look like in the daily operations? It often means much closer cooperation with the other parts of the organization – marketing, audience, adver tising, tech – and thinking outside the constraints of how we used to run the business. During a Tuesday afternoon breakout session at the Mega-Conference, set for Feb. 25-27 in Las Vegas, Damon Kiesow, Knight Chair in Digital Editing and Production at the Missouri School of Journalism, will lead a panel discussion on "Changing the Newsroom Culture to Maximize Reader Revenue." Joining him for this discussion will be: • Simon Galperin, business devel- opment lead, GroundSource • Celeste LeCompte, vice president of business development, ProPublica • Amanda Wilkins, product manager for news tools, The McClatchy Company Kiesow says, "A successful subscription program demands unprecedented collab- oration and alignment of efforts across the organization. This means under- standing audience needs, designing solu- tions (from technology to editorial to marketing) that will convert readers to subscribers – and removing any internal barriers to doing that job well." Prior to teaching at the University of Missouri School of Journalism, Kiesow wa s t h e d i re c t o r o f p ro d u c t fo r McClatchy. He also has worked as a product manager at the Boston Globe, was the first Digital Media Fellow at the Poynter Institute and the first digital managing editor at the Nashua (N.H.) Telegraph. Year after year, Inland's Family Owners & Next Generational Leadership Conference has proved its value proposition: Gather family newspaper owners to tackle their unique business issues in a congenial and confidential setting with an agenda designed to forge sustainable futures. On February 23 and 24, that setting will be the Paris Las Vegas, just before the Key Executives Mega-Conference. And the agenda will be all about families helping families to help themselves. For more information and registration, go to inlandpress.org. "It was simply the best conference investment I've made all year." — DOUG PHARES ON EXECUTIVE VOICES 2.0

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