The Inlander

October 2018

Digital Edition of the Inland Press Association. Offering financial research, salary compensation survey, training for advertising, classifieds, editorial, circulation, social media, human resources, special sections and niche products.

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Mailed from Sterling, Ill. OCTOBER 2018 Vol. 33, No. 10 INL ANDER T H E Stay engaged. Find solutions. Move forward. SOUTHERN LITHO/INLAND PRESS PRINT QUALITY COMPETITION See complete contest results PAGE 17 BY DESIGN, INNOVATION FRAMED THE 133RD ANNUAL MEETING BY MARK FITZGERALD A t The Herald-Times in Bloomington, Indiana, the outcome of introducing design thinking to its staff was not so much that they began thinking outside the box—but thinking about a box and what could be inside of it. Working with T ran Ha's Tiny Collaborative, The Herald-Times was looking to develop a product or service for its natural market: The students and faculty at Indiana University. The paper sent people drawn from all of its departments to interview and observe students on campus and off. What they found, Publisher Cory Bollinger said, was that IU students have a great sense of pride in Bloom- ington and a continuing connection with the town. So, in effect, the newspaper decided to box up the Bloomington experience. It created Btown Box, a literal gift box filled with things you'd have to have lived in Bloomington to cherish: Pint glasses from Nick's, a bag of popcorn from PopKorn on Kirkwood, granola f r o m B a k e h o u s e , " T h e I c o n i c Brownie" from Lucky Guy Bakery and similar local stuff that lives up to its branding: "Authentic Bloomington. Delivered." Btown Box—which is still in a pilot stage and is not branded a Herald- Times product—looks like it will turn out to be a success for the newspaper, Bollinger said. And a success that is drawing buyers who graduated IU and left Bloomington long ago. "We thought we were going for a big student market," Bollinger told a session on design thinking at the 133rd Annual Meeting in Chicago September 10. "But we've got them for four years. We've (been sending Btown Box) to people who have a connection going back 50 years." The development of Btown Box is an apt symbol for the 2018 Annual Meeting. The idea germinated because innovation was encouraged through new thinking—and the result was a practical product with the potential to create a brand-new revenue stream. The dual themes of blue-sky inno- vation thinking and real-life success stories were woven through the formal agenda, the hallway conversations and t h e a f t e r- h o u r s i d e a e xch a n g e s through the three days in Chicago. Another example of innovation meeting a practical problem came from The Seattle Times. Its problem- to-be-solved was an obvious and universal one in the newspaper industry, noted Sharon Pian Chan, vice president of innovation, product and development: The revenue to support journalism is declining. The paper's solution sprung from journalism itself. Journalism has the power to improve the world and the greater Seattle region, the newspaper reasoned, because it deepens the coverage and conversation about urgent public issues. It turns out there are non-profits, foundations and corporations that are also interested in helping journalism improve the world. "Community funded journalism at The Seattle Times is independent jour- nalism that drives social impact, and is funded by organizations that want to improve the world," Chan said. And there is substantial funding f r o m t h e s e o r g a n i z a t i o n s . A n "education lab" focused on the chal- lenges of public schools has raised $2.5 ANNUAL, CONTINUED ON PAGE 12 LOOKING FORWARD TO STRENGTHENING YOUR ASSOCIATION OVER THE NEXT YEAR I was honored to be elected your asso- ciation president at last month's Annual Meeting. Consider this column my first order of business. I'll continue the terrific practice b e g u n b y m y predecessor Tom Yunt of providing monthly updates on the association h e r e i n T h e Inlander. Let's first look b a c k o n t h a t successful Annual Meeting, Inland's 133rd. Despite some inconveniences caused by striking hotel workers at the JW Marriott, those of you who attended the Chicago meeting gave high ratings to nearly all the sessions. Among the meeting highlights for me were the well-deserved honors for two people REPORT FROM THE PRESIDENT DOUG PHARES PHARES, CONTINUED ON PAGE 7 MARY BETH NOLAN Above Julie Inskeep, publisher of The Journal Gazette in Fort Wayne, Indiana, accepts the Ray Carlsen Distinguished Service Award at the Annual Meeting Sept. 10 from Tom Yunt, in one of his final duties as association president. Below Indicating the quality of competition in the News Photo Contest, Kelly Lafferty Gerber of the Kokomo (Indiana) Tribune earned a third-place award for "Happy Tigers," her pho- to of high school basketball players celebrating their victory in the annual Berry Bowl.

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