The Inlander

September 2018

Digital Edition of the Inland Press Association. Offering financial research, salary compensation survey, training for advertising, classifieds, editorial, circulation, social media, human resources, special sections and niche products.

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PAGE 2 THE INLANDER • INLANDPRESS.ORG • SEPTEMBER 2018 THE INLANDER TEAM MARK FITZGERALD, EDITOR CREATIVE CIRCLE MEDIA SOLUTIONS, DESIGN & PRODUCTION OUTSOURCING The Inlander is the official publication of the Inland Press Association and Foundation. It is published 12 times a year. The Inlander is printed by Shaw Community News Group, Sterling, Ill. Paper supplied by PAGE Cooperative, King of Prussia, Pa. DISCLAIMER: Columns and articles do not represent the opinions of Inland Press Association or its members or of the Inland Press Foundation. Submissions from law firms do not constitute legal advice or opinions. They are intended for general information purposes only THE INLAND PRESS ASSOCIATION The Inland Press Association is a not-for-profit organization owned by its members and operated by a volunteer board. Dues are among the lowest in the industry, about $32.20 per thousand circulation for dailies, $137.50 flat rate for weeklies. The Inland Press Foundation assists with continuing educa- tion programs for newspaper employees. TOM SLAUGHTER, EXECUTIVE DIRECTOR tslaughter@inlandpress.org PATRICIA SLUSHER, DIRECTOR OF MEMBERSHIP & PROGRAMMING pslusher@inlandpress.org CARLEY LINTZ, PROGRAMMING AND MEMBERSHIP COORDINATOR clintz@inlandpress.org STEVE HOFFMAN, ACCOUNTING MANAGER shoffman@inlandpress.org INLAND EXECUTIVE COMMITTEE TOM YUNT, ASSOCIATION PRESIDENT United Communications Corp. • Kenosha, Wis. DOUG HIEMSTRA, ASSOCIATION CHAIRMAN BH Media Group • Omaha, Neb. DOUG PHARES, ASSOCIATION PRESIDENT-ELECT Sandusky Newspapers Inc. • Sandusky, Ohio CORY BOLLINGER, ASSOCIATION VICE PRESIDENT Schurz Communications • Mishawaka, Ind. JEREMY HALBREICH, FOUNDATION PRESIDENT AIM Media Management • Dallas, Texas AMY GLENNON, FOUNDATION VICE PRESIDENT Cox Media Group • Atlanta, Ga. TOM SLAUGHTER, SECRETARY-TREASURER Inland Executive Director • Des Plaines, Ill. The Inlander: (ISSN 1066-2146) is published monthly by the Inland Press Association, Inc. Subscription rate for non- members is $75. Periodical Postage Paid at Des Plaines, Ill., and additional mailing offices. POSTMASTER: Send address changes to Inland Press Association, ATTN: The Inlander, 701 Lee St., Suite 925, Des Plaines, IL 60016 ©2017 The Inland Press Association, Inc. All Rights Reserved. SEPTEMBER 2018 • VOL. 33, NO. 9 701 Lee St., Suite 925, Des Plaines, IL 60016 (847) 795-0380 • Fax (847) 795-0385 inland@inlandpress.org • inlandpress.org Under the extremely capable lead- ership of Membership Committee Chair Cory Bollinger, we continued our laser focus on retaining and g r o w i n g I n l a n d m e m b e r s h i p. Through June, total membership was 1,450 – the highest number of members in recent history. T h e M a r k e t i n g C o m m i t t e e developed and implemented a new marketing plan under the guidance and leadership of committee chair Matt McMillan. The committee work was aided by the contributions of Marketing Director Paul Camp. The committee has focused on improved communications and a more focused and targeted use of email marketing – all intended to increase engagement and bring more focused and strategic member communications. Doug Phares and the Strategic Alliance Committee continued to nurture, develop and explore rela- tionships and operational and programming synergies with other industry org anizations. T hose efforts are highlighted through our ongoing and valued partnership with the Southern Newspaper Publishers Association and the Local Media Association on the Mega-Conference. This year we also engaged with the News Media Alliance as a co-sponsor of the Mega-Conference. We will continue to seek partnering and co-sponsorship opportunities as the industry faces ongoing and unprec- edented consolidation of ownership, disruption of the traditional media sectors, and the ongoing transition to a digital world. Jeremy Halbreich has brought exceptional leadership as president of the Inland Foundation. He and his committee have brought a renewed emphasis on fiduciary oversight and management of the foundation's endowment and investment port- folio. In the coming months, Jeremy and Inland leadership will be announcing an exciting opportunity to strengthen and build the foun- dation endowment to ensure our fiscal sustainability and financial independence. On a personal note, I mourn the recent passing of William "Bill' Skemp, former chairman, president and CEO of Woodward Communica- tions. Bill was my former boss at WCI, but more importantly a friend, mentor and advisor. Additionally, Bill was an ardent Inland supporter and allowed me to contribute a great deal of time to Inland. In closing, thanks for everything you do to contribute and improve the Inland Press Association. This is my final column as your Inland pres- ident. It truly has been an honor and privilege to serve as your association President. I've been fortunate to work with and alongside such a dedi- cated executive committee, board of directors and our valued members. Special thanks to Tom Slaughter, Patty Slusher and the outstanding and dedicated Inland staff. Inland has been a special part of my life for the better part of 30 years and I have received more in value from Inland than I have ever contributed. Special thanks to my mentor and fo r m e r I n l a n d P re s i d e n t , M a l Applegate for introducing me to Inland and in sharing his passion and commitment to such a fine and important industry organization. Best wishes to incoming president Doug Phares for continued success in the year ahead. The organization will be in extremely capable hands under Doug's leadership. Enjoy and make the most of the 133th Annual Meeting. I look forward to seeing all of you while in Chicago! OBITUARY BILL SKEMP, WHO ROSE FROM PAPERBOY TO CHAIRMAN & CEO AT WOODWARD COMMUNICATIONS William F. (Bill) Skemp—a paperboy for the Telegraph Herald in Dubuque, Iowa, who retired after a six-decade career as chairman and CEO of parent Woodward Communications Inc.—died July 28, 2018 at his home from natural causes. He was 79. Skemp first worked at the Tele- graph Herald as a newspaper carrier while in high school at Loras Academy in Dubuque. After gradu- ating from Loras College in 1961, he attained his CPA certificate in 1963 while working in Chicago as an account for Price Waterhouse, now PwC. He returned to Dubuque the next year and except for that brief period in Chicago would be associated with the Telegraph Herald/Woodward Communications until his retirement in 2012. From newspaper carrier, Skemp would go on to serve as circulation clerk, sports reporter, corporate accountant and treasurer. In 1987, he was promoted to pres- ident and COO of WCI. He was subse- quently named chairman of the board and CEO, the position from which he retired in May 2012. Skemp will be remembered as a "friend, mentor and advisor," Inland Press Association President Tom Yunt writes in his column in this issue. "Bill was an ardent Inland s u p p o r t e r a n d a l l owe d m e t o contribute a great deal of time to Inland," he added. The Greater Dubuque Devel- opment, in a statement upon his death, said, "Bill loved this town and the people in it. He believed that our role as Greater Dubuque Devel- opment meant we have an obligation to make this community even greater. Let's all aspire to make this community what Bill Skemp knew it could be." Bill Skemp is survived by his wife of 53 years, Patricia; two sons, Dan (Shelley) Skemp of North Liberty, Iowa and Steve(Kathy) Skemp of Asbury, Iowa; a daughter, Kathleen (Curt) Zimmermann of Meridian- ville, Alabama; a sister-in-law, Jo Ellen Leonard of Wilmington, NC; and seven grandchildren. "I have received more in value from Inland than I have ever contributed" — TOM YUNT, PRESIDENT, INLAND PRESS ASSOCIATION YUNT, CONTINUED FROM PAGE ONE

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