The Inlander

August 2018

Digital Edition of the Inland Press Association. Offering financial research, salary compensation survey, training for advertising, classifieds, editorial, circulation, social media, human resources, special sections and niche products.

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Mailed from Sterling, Ill. INL ANDER T H E Stay engaged. Find solutions. Move forward. AUGUST 2018 VOL. 33, NO. 8 A few minutes with... EO Media Group's Heidi Wright FOCUS ON MEMBERS PAGE 4 REPORT FROM THE PRESIDENT TOM YUNT YUNT, CONTINUED ON PAGE 14 You've got mail! In the annual membership survey, email was chosen as the favorite communications channel. See more survey results on page 10. Email Favorite Communications Channel 2018 ANNUAL MEETING A FAST-PACED ANNUAL MEETING RETURNS TO ITS CHICAGO ROOTS BY MARK FITZGERALD Innovative funding for journalism, super-powered methods to sell newspaper audiences and a couple of sessions that resemble the lightening round of a game show—the agenda for the 133rd Inland Annual Meeting sets ambitious goals on urgent topics leavened with a bit of fun. This is a high-energy program bookended with cutting-edge solutions to newspaper challenges. It opens with a NextTech session entitled "New ways to monetize old digital challenges," and featuring demonstrations from three tech companies offering ways to optimize revenue from events, to ensure that a newspaper's digital ads are viewed by the right audience, and to give papers the capability of building the best-looking ads for the digital age. And the Annual Meeting wraps up Tuesday afternoon September 11 with a workshop on using "design thinking" to tackle newspaper problems and foster a work environment of innovation. The fun part in between these sessions will be led by two men known for their high-energy presenta- tions: Mike Blinder, president of The Blinder Group and Ryan Dohrn of Brain Swell Media. Blinder is facilitating the session called "You made how much? Doing what?," a combination of a contest and idea exchange, with attendees voting—using auto polling—for their favorites among the money-making ideas submitted in advance. (Send your revenue achievements to Blinder at mike@blindergroup.com.) The big prize for the winning revenue achievement will be $300 in cash on the spot. There will also be second and third place awards. Ryan Dohrn has been gathering the very best sales tips and success stories from around the globe and will share them in a rapid-fire manner in the session entitled, "60 newspaper sales tips and success stories in 60 minutes!" Dohrn has worked with more than 400 media companies representing more than 5,000 sales rep around the world and large and small newspapers. The ideas he'll share all resulted in real revenue gains. Real is, of course, a theme of the 133rd Annual Meeting, embodied in its slogan "Real Revenue. Real Newspapers. Real Success." The Hagerstown (Md.) Herald-Mail and its parent company will share all those reals in a session called "Leveraging the power of audience to grow revenue: The Herald-Mail Media experience." Herald-Mail Media grew new revenue from its audience by 20%--and its president and publisher, Andy Bruns, and ad director, Brittany Hamilton, will reveal just how they did it in this session facilitated by Maroon Ventures Managing Partner Charity Huff. The Seattle Times will demonstrate at the Annual Meeting that it's not just Silicon Valley startups that can use OPM (other people's money) to fund at least part of their core mission. For the past seven years, The Times has been building independent journalism initiatives that improves the quality of its news product and allows it to hire more journalists—all funded by philan- thropic foundations, corporations and nonprofits attracted by the newspaper's mission. Seattle Times Vice President, Innovation, Product and Devel- opment Sharon Pian Chan will explain the step-by- step funding process. The complete agenda of the 133rd Inland Annual Meeting starts on page 8. LOOKING FORWARD TO SEEING YOU IN CHICAGO! REGISTER NOW! Welcome to the August Edition of The Inlander! We are literally weeks away from the 133rd Annual Meeting scheduled September 9-11 in Chicago. Regis- tration has been brisk and vendor sponsorship sales are well on track. We have an extremely robust, timely and valuable program planned. (Check out the complete 133rd Annual Meeting program on pages 8-9 of this issue and on the Inland website!). Some of the meeting topics, session titles and presenters include: • Now hear this: Podcast- ing's successful second act, featuring Jason Lederman, Associate Producer, Popular Science • The softer and more effective side of building powerful teams, featuring Everton Weeks, the Weeks Group • Why newspapers still matter, a wide-ranging panel discussion • Alexa, what are some case studies of news- papers making money from voice-enabled devises?, featuring Jeremy Mims, SpokenLayer • Leveraging the power of audience to grow revenue: The Herald-Mail Media Experience, featuring Charity Huff, Maroon Ventures plus Andy Bruns and Brittany Hamilton, Herald-Mail Media • Sixty newspaper sales tips and success stories in 60 minutes!, featuring Ryan Dohrn, Brain Swell Media The last time Inland met in Chicago, three Inland Fellows posed 99 stories above the city during a reception.

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