The Inlander

July, 2018

Digital Edition of the Inland Press Association. Offering financial research, salary compensation survey, training for advertising, classifieds, editorial, circulation, social media, human resources, special sections and niche products.

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THE SUMMER SO FAR: BOARD MEETING; FAREWELL TO AMY GLENNON; ANNUAL MEETING Welcome to the July edition of The Inlander. It's summertime, so I hope you and yours are finally enjoying the warm weather and all the opportu- nities summer offers. For Inland, summer means it's time for the board's summer meeting and long- range strate gic planning session. The summer meeting was hosted by Lucy Brown, an Inland director and president and CEO of United Commu- nications Corporation, based i n K e n o s h a , W i s . ( I ' m fortunate to work for UCC and the Brown family.) The meeting was held in nearby Lake Geneva. In addition to its other properties, UCC publishes the weekly Lake Geneva Regional News and the niche tourism publication, The Resorter. Thanks to Lucy and UCC for their hospi- tality and generous support of the meeting. It was a pleasure to share such a beautiful location with board members and guests, giving them a taste of the area where legendary Inland stalwart and supporter, Howard Brown, walked and where he proudly published its local weekly newspaper. Major outcomes and significant strategic take- aways from the summer meeting included, but were not limited to: Membership: The Membership Committee will place a renewed focus on engaging, educating, onboarding, mentoring and retaining new and legacy members (and board members). Under Cory Mailed from Sterling, Ill. INL ANDER T H E Stay engaged. Find solutions. Move forward. JULY 2018 VOL. 33, NO. 6 A few minutes with ... Mather Economics' Matt Lindsay FOCUS ON MEMBERS PAGE 5 REPORT FROM THE PRESIDENT TOM YUNT YUNT, CONTINUED ON PAGE 14 Dave Kettering of the Dubuque Telegraph Herald was a winner in the the News Photo Contest for this image entitled "Entrapped". Details of this year's contest are on page 11. MISSION ONE: REVENUE GENERATES ACTIONABLE IDEAS FOR ENTHUSIASTIC PARTICIPANTS BY PAUL CAMP Special to The Inlander Ideas, ideas and more ideas… that's what partici- pants in Mission One: Revenue came for: revenue ideas and that's what they said the left with, ideas they could put to work in their home markets imme- diately. Need an out of the box idea that can generate six figures in revenue a hurry? Why not try an Escape Room? If this doesn't seem like a "newspaper" idea to you, then talk with Mike Fortman, Group Director of Advertising for TH Media in Dubuque, IA whose Escape Room generated $100,000 in the first year. It is now on track to generate even more, he told M1Revenue participants. (For more on this Escape Room idea, see page 7.) This was just one of the many ideas shared by presenters and participants alike. In fact, several participants complained in jest that they had so many good ideas jotted down that their biggest problem would be which one they should start their markets. Held June 19-21 at the offices of The Atlanta Jour nal-Constitution, Mission One: Revenue attracted approximately 90 enthusiastic participants who offered up success stories and best practices on all of the ways their newspapers are generating revenue — digital, print, mobile, events, video and even Escape Rooms. "I got something out of every presentation at the conference," said Bill Duncan, director of Adver- tising, The Index-Journal in Greenwood, SC. His comment was typical of the evaluation survey responses on the last day of the conference. "Many new ideas and contacts! Great conference." Ideas ran the gamut from reviving the real estate category to cashing in on political advertising for the coming midterm elections. "Political advertising in this 'off year' resonates with TRUSTED NEWS!" said Scott Christiano of BH Media who imploring attendees to get out and take money away from other forms of media in their markets. Everton Weeks, co-founder of Currow Weeks & Associates and president of The Weeks Group, had literally attendees sitting on the edge of their seats when he showed a clip of Michael Curry, head of the US Episcopal Church telling Meghan Markle and Prince Harry that "love is the way" as he presided over their royal wedding. Weeks went on to present the three keys to attracting and retaining the best employees: "Make their dreams come true," he said, "love them, and don't give up on your team." Master of Ceremonies Mike Blinder of The Blinder Group kept things moving at a breakneck pace making sure everyone got the chance to partic- ipate. Overall the atmosphere was upbeat and positive. "There was a thread of optimism running through almost every session," said Sammy Papert, pres- ident of Wormhole. "Just about everyone had an example or tactic that worked in driving revenue. And it was across just about every revenue disci- pline newspaper media has." Perhaps Blinder summed it up best after at the end of two-day and a half day program, "It's just awe inspiring to see so many smart people dedicated to finding new solutions and new sources of revenue in one room. I wish everyone could have been there because if they had there would be no doubt in anyone's mind that the future of local newspapers Their mission: Take a long road to Mission One: Revenue Among the attendees at Mission One: Revenue were four media executives who literally went the extra mile(s) to get to Atlanta. Flanking conference co-sponsor Mike Blinder are, from left, Linda Pretorius and Gillian Frances Barr of Caxton Local Media in South Africa and Isabel Sabillion and Doris Rivera of Grupo OPSA in Honduras. Their story is on page 8. REVENUE, CONTINUED ON PAGE 8

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